 |
|
 "The web enables total transparency. People with access to relevant information are beginning to challenge any type of authority. The stupid, loyal and humble customer, employee, patient or citizen is dead."
Kjell Nordstrom and Jonas Ridderstrale
Funky Business
|
 |
|
Please help us keep your details up to date.
Click here
to update your details |
|
 |
|
|
|
| Do
you enjoy Eureka? Know someone else who would as well? pass it on! |
|
|
| If
you've only just discovered the joys of Eureka, then fear
not, as you can read past issues in our online Archive. |
|
|
If you prefer reading Eureka on good old fashioned paper,
then use this Print in full
link to expand all the stories! |
|
|
 |
|
French Redefine E-mail
Associated press reports that the French government, in a bid to turn back the evil tide of English words in the field of technology, has banned its civil service from using the term "email" instead of its approved French equivalent, the culture minister announced.
more...
Xiro MP3 Player - is it yours?
Thanks to all the people who responded to our survey on improving Eureka. You will see gradual changes over the coming issues as we bring on board a wider variety of contributers and content as a direct result of your responses.
Did you win? |
|
|
Outlook 2003: Will it Impact on HTML E-mail?
 It has been reported that Microsoft's new email client, Outlook 2003 - packaged with their up-coming Office 2003 suite later this year - will be, by default, configured to block all externally linked HTML content within email messages. While this will definitely help to combat spam in all its guises, how will it affect branding and systems that rely on web bugs to provide statistical tracking and reporting?
|
|
AHRI Improves Renewal Rate Through E-mail.
The Australian Human Resources Institute (AHRI) has reported a jump in the rate of membership renewals since launching regular e-mail campaigns for expiring memberships. AHRI now send out an e-mail renewal notice that arrives precompleted, to members as they come up for renewal. Members can either print and fax or post back this renewal,or click through to pay online and the results demonstrate that the new email campaigns have really paid off
Michael Edgley, manager for membership and corporate relations at AHRI reported thet there has been an immediate jump in the rate of renewals right from the first electronic invoice. "The result is just what we were aiming for. Online registrations are faster to process and more accurate. And not only has the speed of renewals improved" says Michael "but the overall number of renewals is showing an improvement. I think the professional presentation of our communications as well as the ease with which members can respond is bringing extra value to memberships. Another bonus is that through the renewals, online surveys and newsletters, members have become better aquainted with the website and online activity has dramatically increased as a result."
Utilising e-mail delivery for membership renewals offers serious benefits for associations . Although the cost saving is usually the prime mover, the other benfits that come as an added bonus make the move very attractive indeed. Faster turnaround of renewals means better cash flow. More accurate data entry and less manual data handling means lower error rates and reduced man hours. The measurability and trackabillty means that members who don't respond to the e-mail can be easily identified and contacted through post, increasing the penetration rate to close to 100%.
|
|
Twelve and a Half Tips to Avoid Brand Erosion On-line.
E-newsletters are your regular reminders to your customers that you exist. Done well they also convince them that your business is an authority in your chosen field.
These carriers of your company's message are powerful ambassadors of your brand - a brand your company has worked hard to build. Protecting this brand image is of course very important.
To help you build on, rather than erode, your valuable branding through your e-mail newsletters I have put together 12 and a half handy tips to guide you along the way. Over the next few issues I will share them with you.
|
|
Virus Attacks.
Jason Northey
With the explosion of email as one of the main forms of communication today, the risk of receiving email-based or attachment-based viruses is increasing exponentially.
A simple virus has the ability to extract email addresses from your email software, delete files that your operating system needs in order to work, and most importantly: ALLOW ACCESS TO YOUR DATA!
|
|
Russian Minister Fights Spam With Spam
Joshua Mostafa
Andrei Korotkov, the Deputy Communications Minister of Russia, received so much email from an English-language school (despite writing to inform them he was already a fluent speaker of English), that he decided to take an ingeniusly apt revenge...
|
|
|
|
|
|
Your Questions
Q: What percentage of commercial e-mail is in HTML?
A: In 2001 US statistics estimated that 68% of e-mail marketing was already in HTML. Recent estimates put the figure currently between 75% and 82%. Businesses prefer HTML format for its presentation and measurement capacity.
Q: What sort of open rate can is normal for an e-newsletter?
A: While it will vary greatly depending on your audience, your relationship, timing and content, an average of 40% is a realistic expectation. Some clients are experiencing open rates as high as 80% and above.
Q: What about response rates, how is this affected by HTML and plain text?
A: HTML formats return between 2- 4 times the response rate as plain text. However it is important to ensure that a plain text version of your e-mail is available as some people either prefer it or their networks are configured to prevent HTML e-mail.
To Have Your Questions Answered Click Here
All questions are answered annonymously. Your details will not be disclosed at any time without your permission.
|
|
|
|
|
|
|
|
|
|
Digital Hollywood Breakfast
brought to you by www.fourth-estate.com
The Fourth Estate invites you to attend a free breakfast briefing and networking event on the future of new media, and Australia's role in creating the next generation of digital entertainment products. The panel debate, moderated by Mike Walsh of Jupiter Research Australia, features some of the our top industry personalities and talent:
Sydney Speakers - October 31, 2003
Kim Dalton, Chief Executive of the Australian Film Commission
Zareh Nalbandian, MD and co-founder of Animal Logic
Judi Tucker, Executive Director of FIBRE
Melbourne Speakers - November 7, 2003
Jan Sardi, Screenwriter of 'Shine'
John Fleming, Manager, AAV/Digital Pictures
Brisbane Speakers - November 14, 2003
John Lee, MD, The Cutting Edge
FREE REGISTRATION at www.technologybrief.com
|
|
|
|
|
