Genroe and PeopleLogic
presents:

A seminar for marketers wanting to dramatically improve their
e-channel conversion rates through Taguchi Design.

30 Nov 2007, Wednesday
8:45am to 11:00am
Macquarie Graduate School Of Management.
MGSM City Campus, Level 6,
51-57 Pitt Street, Sydney

$55+gst for Non Members
$35+gst for Eureka Subscribers
$35+gst for Genroe's Members
$25+gst for PeopleLogic Members
Ticket price includes includes light regreshments

Huge leaps in technology, together with the instant gratification of real-time campaign measurement in Internet marketing, have converged to bring the issue of marketing accountability to the forefront of measurable marketing.

At this event Adam Ramshaw (Genroe) and Paul Hodgson( PeopleLogic ) will show the right way to test your e-newsletter's performance, they will also tell you what the cost in dollars will be of doing it the wrong way.

Take this extremely unique opportunity to learn:

• More efficient and effective testing approaches that yield faster results.
• Who is Taguchi and how does his approach radically improve conversion rates?
• Estimating the ROI of e-conversion projects.
• Applying Taguchi to your e-channels (e-newsletters, websites, pay per click advertising and banner advertising ) to boost conversions.
• New technologies that allow you to pro-actively test creative and content quickly and effectively.

Click here to register

About the speakers:

Adam Ramshaw (Genroe Pty Ltd)is a noted speaker domestically and internationally on developing and implementing customer driven financial modelling, advanced econometrics and data analytics. He has recently presented at DM Asia and the Retail Financial Services Forum.

Paul Hodgson, (PeopleLogic)has spent over 10 years building and deploying of e-marketing campaigns. A regular speaker on the topic of e-newsletter strategies he joins Adam in this event to combine the intersection between collecting metrics and the successful implementation of effective testing.

Click here to register