Hi Everyone

Well it seems that as one war ends and another begins, or rather steps up.

The war on Spam is an interesting one: while we all want to reduce it, there are unscrupulous marketers out there who are hell-bent on increasing it, and companies now whose furtures lie in controlling it. The problem is that, for some people, Spam is a viable option, just like junk mail and telemarketing.

Will we win? Only when people stop responding to it. Whether that be as a result of filtering, legislation or consumer trends.

Getting your customers' attention through e-mail relies so much now on building trust and good relationships. Being recognised and accepted will get you read. In this situtaion, Spam doesn't matter: you will stand out because your customer knows you.

As always I encourage your feedback. E-mail me at paul@peoplelogic.com.au