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"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
Leo Burnett
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ADVERTISEMENT
Mellisa hates her fax machine. She is a slave to it . Every time her boss sets up a training seminar, the faxes starts coming in and she can't read the hand written registrations. She enters each data hoping that they are correct into an excel spreadsheet.
Bob hates the excel spreadheet because his job is to make sure all payment for the seminars is logged correctly as the cheques comes in. And that darn Melissa keeps sending him a new spread sheet every 2 hours!
The Boss hates the mail man becuase he never seems to deliver the checks soon enough.
The Boss's Spouse hates The Boss, because s/he has to call everyone if the details of the seminar has changed.
If you are Melissa, Bob, The Boss or The Boss's Spouse please click here to see how PeopleLogic can solve this problem super easy.
Let's spread some love around.
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Eureka Readers Competition
Win a unique Ironing board worth over $600
Everyone needs a good ironing cactus right?
Write a new tagline, a new sales pitch and replace the cheesy blonde with your great ideas. Tell the world why they simply can't live without one of these snazzy domestic pick me ups.
Just submit your contribution and you could win win your very own Casaleonti Italian-made state-of-the-art ironing board.
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This is a Hijack?
e-newsletter bloopers #2 a series of 7
by Poochee Yuen
Even the most discerning e-marketing manager falls into this trap. Here is the scenario:
You design your e-newsletter, you tie in your brand, and it’s all fancy and super sophisticated using the latest technology. What can go wrong?
Your brand can be hijacked!
Even the big players fall into this trap including one of NSW’s biggest member-based organisations, AMNR (name encrypted to keep you guessing).
Your carefully compiled newsletter is sent to someone’s inbox. Because all email is now permission based, the only reason you are allowed to send your newsletter is because your client trusts you.
But what happens once people start using your newsletter and start to follow it out of their inbox and on out to the web?
Your hope is that your brand and look and feel is carried on through the rest of their interaction with your e-newsletter.
But hope alone is not a strategy.
Go now to your newsletter or someone else’s.
Click on the unsubscribe link.
Look at the next page carefully. Does it still carry your branding, your URL, your domain name?
Click on subscribe, click on email forwarding…
A recent survey conducted by yours truly found that 65% of email newsletters (yup an astounding number) lose their branding at this point and present instead the brand of their technology provider.
It such a shame! Not only do you lose your branding (when you are paying good money) but you are confusing your customers right at the moment they are wanting to trust you the most, just at the moment they are subscribing to your newsletter or referring you to friends.
As a newsletter reader it looks like you are providing details not to you anymore but a third party.
Shock! Horror!
Perception is everything. I would do a double take and worry about submitting my personal information under these conditions. Wouldn’t you do the same?
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Better way to improve e-newsletter conversions
The science of testing for success
by Adam Ramshaw
 If you’re really interested in using your e-newsletter to add value then you’re probably already measuring it in terms of conversions. You might be calling those conversions opening rate, click-through rate, seminar signups, sales, whitepaper downloads or a range of other metrics. Regardless of how you measure conversions you’re almost certainly trying to improve your results and testing is the only way to consistently do that.
What’s more, if you’re like most people you’d be happy to improve those conversions a few percentage points on each e-newsletter. Well what if there was a way to double or triple the number of conversions you receive?
Impossible!
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The long and short of it
In response to our last Polling Survey
by Shelle Castles-Melton
It seems the age-old question of most copywriters who write direct mail or web copy is about how long your copy should be.
Long sales letters DO work and it's statistically proven by many direct mail marketers and many Internet Marketers. A huge debate rages on about what really works.
The truth of the matter is that both long and short copy work, but you have to keep these three things in mind:
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Up Coming Events
Wednesday, November 30th
MGSM, Sydney
8:45am to 11am
The Science of a great e-newsletter strategy
Paul Hodgson and Adam Ramshaw Talks Taguchi ( a new science in testing for success)
Learn more efficient and effective testing approaches that yield far greater return.
Find out more here.
___________________
Wednesday, November 30th
MGSM, Sydney
1pm to 3pm
Are you milking the value of your business's most valuable asset?
Paul Hodgson and Poochee Yuen demisytify email list growth and management.
Find out more here .
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Flash in Retro
Starting a new website? Considering a Flash animated intro?
This site will cure you. It was created in 1998 and still rings true today.
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Please contact the editor here.
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