Hi

I trust you are in full swing now that the year is well under way.
If you follow the Chinese lunar calendar I hope the Goat year brings you good fortune.

This month we take a look at a couple of campaigns - one past and one in the early planning stages - to try and answer a few common problems.  My stongest advice if you are planning a campaign small or large is treat it with your full attention.  If people unsubscribe from your email communications because of a poorly handled campaign you won't get another chance

Email requires a slightly different approach to the traditional marketing strategies and usually raises a few teething troubles. This is very normal so don't get put off if you don't get it right first time. Instead, take this opportunity to learn from the experiences of others. And please feel free to share your own - good and bad. I would love to hear from you.

If you would like an opinion or advice on a problem email me. Please indicate if you permit the answer to be published (anonimity assured).

Look forward to hearing from you

When most people see the term 'email marketing', they think of opt-in email promotions. You know, where you buy a product and click on the 'send me periodic mailings with news of related products and services from Brownlow's Online Emporium'. Then once a month you get a short email extolling the virtues of the new Brownlow XF7, and inviting you to 'sign-up for a free trial'. There are whole books on email marketing which only deal with this idea of promotional emails.