Statistics Reinforce E-mails Role
6 Nov 2002
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 This issue we change format a little to keep things looking fresh. We hope you like it and welcome any feedback you might have.
I have been researching a good deal of stats lately to get a bigger picture of the future direction of e-mail marketing. It comes as little surprise that the future is clear. E-mail marketing is set to become the standard. More companies are dedicating larger proportions of marketing budgets and more resources to e-mail each year. The low cost, high speed, high response rate and high flexibility of e-mail marketing make it a marketers dream medium. Of course it comes with a warning – use it wisely or lose it.
To help you cope with the rigours of e-mail marketing and e-nurturing strategies, our team have been hard at work on creating the next generation of the GetSmartSuite application. The new release features increased reporting, filtering, HTML editing in a more WISIWIG style, multiple edition compilation and scheduling.
For those using the current version there will be free upgrades as part of the service. You will be contacted shortly.
Happy reading.
Paul Hodgson
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