 |
|
 A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
Al Ries
|
 |
|
Please help us keep your details up to date.
Click here
to update your details |
|
 |
|
|
|
| Do
you enjoy Eureka? Know someone else who would as well? pass it on! |
|
|
| If
you've only just discovered the joys of Eureka, then fear
not, as you can read past issues in our online Archive. |
|
|
If you prefer reading Eureka on good old fashioned paper,
then use this Print in full
link to expand all the stories! |
|
|
 |
|
Using Online Registrations to Battle the Staffing Shortfall.
Businesses facing skilled staff shortages are turning again to the internet to improve efficiencies. In recent years the increased take up of Broadband internet access and the deeper penetration of e-mail and SMS into common use has made the once elusive goal of web based automation a very real possibility.
The recent implementation a government departments of an online event registration process for example have transformed the way the department manages such events.
Where previous processes traditionally involved fax and mail campaigns over a matter of weeks, the transformation to e-mailed out pdf documents was deemed revolutionary. That was until the idea of sending out html emails linked to intelligent online registration forms was proposed. A recent trial made for a strong case.
The HTML Email was sent to the departments database. Within less than 24 hours the event was filled. Within 72 hours enough registrations were captured to fill the event twice. And all this without a fax or even a keystroke within the department. What previously took several weeks of sending out invtations, making phone calls and gathering data is now reduced to a fully automated invitation, registration and e-ticketing process online.
The result astounded even the most optimistic proponents of the idea. With a projected saving of 20 man hours per event the way forward is very clear.
|
|
|
|
|
OK, you've got my attention
e-newsletter bloopers #1 a series of 7
By Poochee Yuen
 Have you ever walked past a restaurant wanting to check out the menu but been scared off by a waiter or waitress touting you to get in?
Sometimes it’s hard to put a finger on it. You know you like the product at first sight, and yet an overly aggressive sales pitch makes you want to run a mile.
Frequently a sales cycle is actually almost complete by the time a customer grants you the opportunity to discuss the product they have interest in.
|
|
Beer and the Internet - Thinking Big
Guest writer Amanda Swinburn, Editor of Professional Marketing magazine, on how integrated traditional and new media campaigns are winning over the elusive Gen Y.
 TV viewers are switching off in droves, spending more time online and buying personal digital recorders with ad-skipping technology. The smart marketers are looking for new ways to grab their attention, with mobile marketing, viral email campaigns and experiential marketing.
Using the traditional TV or newspaper ad as your company’s primary marketing tool just won’t cut it with today’s time-poor, low-attention consumer who demands to be entertained and carefully selects their media consumption.
|
|
Personalisation - Is it worth the effort?
By Adam Ramshaw (Director Of Genroe Pty Ltd)
 There’s only so much time in the day and dollars in the budget! When trying to decided how to apportion both, one of the topics I frequently get asked about is personalisation: “is it worth the effort?” In my opinion the answer is YES for two key reasons.
Before going into those reasons I should probably define personalisation – I’m not talking here about simply including the addressee’s first name in a form letter. Customers expect that these days. The personalisation I’m talking about is adapting your business to the needs and desires of each individual customer.
|
|
From Kombi Vans to the Internet Highway
RACQ is turning heads in new media circles with its hip free2go program.
A case study by Chris Moriarty
Founded in May 1905, The Royal Automobile Club of Queensland’s centenary is this year. To celebrate the RACQ gave a free car seat to every baby born in Queensland on its birthday, May 31.
Many of the younger parents may not have been RACQ members as the organisation acknowledges that its membership skew in recent years has been toward older members.
|
|
|
|
Seminar:
Reinforcing your brand through e-Newsletters
October 20th
Limited Seats Available
Email newsletters allow you to effectively :
• Engage your audience
• Grow your prospect list
• Learn through interactive monitoring
But what does this mean for your brand?
How do you ensure that you are engaging?
How do your measure the results?
How do you avoid costly mistakes?
To find out how you can truly benefit from a well executed strategy
Click Here
|
|
|
|
|
Free Bounce Check for Your Email List
Starting with fresh or barely used email list? Worried about bounced and invalid email addresses? They can cost you money and opportunities if they are not handled right. Before you launch your email campaigns it’s time to roll up your sleeves and clean up.
See if you qualify for a free bounce check> |
|
|
|
|
Take a Behind the Scenes Tour of Eureka
Ever wondered how this bulletin comes together?
To take a behind the scenes tour, click here.
All you will need is an internet connection, a phone and in 20 minutes you will get the picture.
|
|
|
|
|
