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"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing"
John Russell, President, Harley-Davidson
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ADMA Conference / Exhibition, 2004
This year, ADMA's Pan-Pacific Marketing Conference will held on May 26 - 28 and will focus on the 'BIG Ideas in Direct Marketing'. Read more |
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Can I Walk You Home Tonight?
Just the other night after a party, I accepted a friend’s gallant offer to walk me home. Although I just live around the block, to be accompanied at that time of the night seemed a sensible idea. There was no reason for me to think that his offer was not genuine. He seemed nice and well behaved all evening. Perhaps it was because the moon was full (or simply a few drinks had emboldened his spirit). His gallantry started its decline the closer we got to my home, to the point where he considered it a far better idea that I should at take a guided tour of his car with extra attention to the plush back seat.
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Hot Property
You are a member based organization, charity, professional association or even a commercial operation with a regular value added e-newsletter. Can you effectively include advertising in your newsletter, charge for it and yet not dilute your branding and your message?
Of course you can. You own one of the hottest pieces of property in the advertising world. Your newsletter is an advertisers dream. Think about it. You have a strong demographic profile of your readers. They trust you and expect your newsletter. If you have been doing your job well you probably enjoy and open rate of 40% and above. You can accurately measure this.
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