Statistics Reinforce E-mails Role
6 Nov 2002
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 This issue we change format a little to keep things looking fresh. We hope you like it and welcome any feedback you might have.
I have been researching a good deal of stats lately to get a bigger picture of the future direction of e-mail marketing. It comes as little surprise that the future is clear. E-mail marketing is set to become the standard. More companies are dedicating larger proportions of marketing budgets and more resources to e-mail each year. The low cost, high speed, high response rate and high flexibility of e-mail marketing make it a marketers dream medium. Of course it comes with a warning – use it wisely or lose it.
To help you cope with the rigours of e-mail marketing and e-nurturing strategies, our team have been hard at work on creating the next generation of the GetSmartSuite application. The new release features increased reporting, filtering, HTML editing in a more WISIWIG style, multiple edition compilation and scheduling.
For those using the current version there will be free upgrades as part of the service. You will be contacted shortly.
Happy reading.
Paul Hodgson
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Tracking Your e-Mail Success
What metrics should you measure and why?
One of the key advantages of e-mail marketing is the ability to measure the success of your campaigns. Tracking open rates, click-throughs and deliverables quickly gives you live feedback from your messages that no other medium can deliver. It is this degree of measurability that professional marketers find irresistible.
What are the professionals measuring?
The graph above shows the most commonly tracked data along with data that marketers would like to be tracking. Most are tracking click-throughs without difficulty, with pass along rates being highly desirable, as the success of viral marketing campaigns requires accurate measurement for analysis.
So what should you be tracking and what do these reports mean to your overall marketing strategy?
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How much e-mail is too much - the frequency question
Determining how much and how often you send your e- bulletins can be an art form. Use this guide to get the best mix for optimum performance
by: Paul Hodgson
Marketers and CRM managers are switching on to the growing preference for less frequent mail outs and at last publishers are paying more attention to quality over quantity. This is due largely to the increase in the volumes of commercial e-mails each person has to deal with on a daily basis. And as more companies turn to e-mail as their primary communication medium, a focus on getting the right mix of frequency and quality has become vital for survival.
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Getting Personal Produces Dramatic Results
How increased personalisation is impacting on open rates
We all appreciate messages that mean something to us. Therefore we are more likely to click on the message if it contains information that we can identify with. To me it shows that the sender values me enough to know about me and send information of direct interest. ( its all about me )
Does it really work?
A recent analysis of 9 million opt-in e-mails showed that click-through rates increased in direct proportion to the level of personalisation.
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Leading Real Estate Agent attributes sales directly to e-newsletter
Ray White Surfers Paradise hails e-newsletter strategy a resounding success
by: Paul Hodgson
What makes a great Real Estate agency? In short - sales and great service. Andrew Bell, CEO of Ray White Surfers, has hailed their e-newsletter strategy as a great boost to both.
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