Are you getting value of your most valuable asset?

30 Aug 2009 to 30 Sep 2009, Wednesday
1:00pm to 3:00pm
Macquarie Graduate School Of Management.
MGSM City Campus, Level 6,
51-57 Pitt Street, Sydney

The largest stumbling block against e-channel success is the the lack of common sense practiced by businesses to maximise the return on their most valuable asset - their customer database.

Business owners and marketing managers wanting to launch their email marketing strategies
will greatly benefit from taking this seminar as a first step towards reaping greater reward.

Come to this seminar to learn about

Physical issues
Where's your list?

Hygeine
How clean is it? How to clean it?

Recovery strategies
Have you a strategy on recovering lost contacts?
What is the best way to do this and how much does it cost?

Spam Free Growth strategies
Have you thought about how you can exponentially grow your mail list?

Privacy Policy issues
What is your policy on data handling?
How are you logging your subscription details?

Data collection issues
What data and why are you collecting it?
What is the best way to collect data online?
What is your policy on data handling?

Mail list management
How are you going to manage bounces?
How do you reduce unsubscription rate?

Sign up opportunities
Online form - what not to do.
Offline form - what not to do.

Spam issues
What is permission?
When is it spam?

ROI
Is it all worth it?

Click here to register

This event is not a a showcase of Peoplelogic's technology.
If you wish to attend our showcase click here.

About the speakers:

Paul Hodgson, has spent over 10 years building and deploying of e-marketing campaigns. A regular speaker on the topic of e-newsletter strategies he understands the questions that arise when making a decision to reap the benefits of email marketing.

Poochee has a degree in Visual Communication Design (BFA can.). After 10 years in print and magazine publishing, Poochee embarked on a successful career as a leading consultant in the e-zine space. Over the past five years Poochee has worked with highly reputable organisations to acheive greater results with their mail list.

Click here to register