Reinforcing your brand through e-Newsletters.
An important seminar for Marketing Managers
not to be missed.

21 Sep 2010
8:45am
Macquarie Graduate School Of Management.
MGSM City Campus, Level 6,
51-57 Pitt Street, Sydney

Dear Eureka Reader,

If you value your e-communication channel and are concerned about brand preservation and the effective delivery of great content, then this seminar is for you. This straight forward, to the point seminar will be packed with important guidelines, practical advice and real examples that will help you keep your e-strategy on course.

This is a high value event for marketing managers, brand managers and communication professionals.

Register Now

Speakers and Topics:

Chris Moriarty presents content that builds your brand.

Respected journalist Chris Moriarty BA(jours) usa, MBA macq, founder of The Written Edge, former Editor with ACP Publishing and former Director with News Interactive, presents important advice on transforming email newsletters from spam to high value extensions of your brand.

• Similarities and differences between publishing under a corporate brand and a masthead.

• Five important principles on engaging your audience and building the value of your information.

• Five branding no-nos; common mistakes that can subtract value from your publication and your brand.

Poochee Yuen presents usability design that reflects the culture of your brand.

Poochee has a degree in Visual Communication Design (BFA can.). After 10 years in print and magazine publishing, Poochee embarked on a successful career as a leading design consultant in the e-zine space. Over the past five years Poochee has worked with highly reputable organisations including Telstra, Le Meridien, state and federal government departments.

Presenting your Brand

Preserving and protecting your brand’s integrity in the online environment. Ensuring that your brand is not associated with spam.
Five great e-newsletter designs and why they work to build brand value.
Five common design mistakes where poor design destroys the value of great content.

Paul Hodgson presents the value of deploying world class technology for delivery and tracking of your vital branded e-communications.

Paul, a founding Director of Peoplelogic, has spent more than 10 years building and deploying thousands of e-marketing campaigns. Deeply technical, Paul understands the intersection between solid technology platforms and successful campaigning and message delivery.

Delivering your Brand

• Making an impression, ensuring a seamless, professional result that works first time, every time.

• Five benefits of perfect execution and why your message deserves best of breed technology.

• Five stories of email disaster and how you can learn from them.

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Who should attend:
If your organisation uses email newsletters, or is thinking of using email newsletters to nurture and grow your market share, then this seminar is a must see event.

• Marketing Managers
• Branding Managers
• Communication and Information Managers

Cost:
$35 + gst, includes refreshments, with tea and coffee.

Time:
8:45 am Registration, tea & coffee
9.00 am Presentation commences
10:30 am Panel discussion Q & A
10:45 am Coffee and close

Venue:
MGSM City Campus, Level 6, 51-57 Pitt Street, Sydney
(map)

Collaterals:

All attendees will receive a presentation kit including an easy to use wire frame newsletter design
kit and an e-Marketing terminology glossary.

Space is striclty limited.

Please Register Now.

No refund will be provided for cancellations less than 48 hours prior to event date.